Íslandsbanki launches the Islandsbanki American Express® Card in Iceland

13.10.2013

Íslandsbanki, has announced the launch of the Islandsbanki American Express® Card in Iceland in co-operation with American Express. Íslandsbanki is the largest issuer of payment cards in Iceland and the new American Express Charge Card is ideal for those customers seeking a product which offers value and an ability to earn rewards on spend.

Islandsbanki American Express Cardmembers are automatically enrolled in the Íslandsbanki loyalty club where they can earn 14 Islandsbanki points for every 1000 ISK spent, making it the highest earning card in the club. Cardmembers can also earn 5 x points when using their Card at selected merchants.

As members of Vildarklúbbur Íslandsbanka loyalty club, American Express Cardmembers have the flexibilty to redeem their Islandsbanki points in various ways. Cardmembers can have their points paid in cash, transferred to their Íslandsbanki savings account, or exchanged for Travelchecks or Travelling points of Icelandair. Íslandsbanka points can also be redeemed as a charitable donation. In addition, the Islandsbanki American Express Card offers Cardmembers extensive travel insurance which includes car rental insurance when travelling abroad, as well as purchase protections on spending. Cardmembers can also benefit from a partial annual fee waiver depending on the amount spent on the card in the first year*.

Sveinbjörn Snorri Grétarsson, Managing Director of ÍSB Cards commented “With the launch of the Islandsbanki American Express Card, Íslandsbanki is further increasing the product choice for its customers, answering the specific needs of the clients, and thus strengthening Íslandsbanki position in the payment cards segment. Our partnership with American Express, one of the world’s leading brands, is strong and growing and we are delighted to offer this exciting new Card to our customers in every branch.”

Commenting on the launch, Colin O’Flaherty, Vice President, Partner Card Services EMEA, American Express, said, “We are extremely proud to partner with Íslandsbanki to offer the Islandsbanki American Express Card in Iceland. We are confident that the Card’s compelling rewards, combined with first class customer service and outstanding value will ensure its appeal to Íslandsbanki customers.”

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