Íslandsbanki issues its second tourism industry report
Íslandsbanki Research forecasts a 29% increase in the number of tourists visiting Iceland in 2016. After accounting for the average length of stay, this means that there will be nearly 30,000 tourists in Iceland each day of the year. These findings and others can be seen in the new report, Tourism in Iceland, issued jointly by Íslandsbanki’s Research and Corporate Banking teams. The report was presented at Harpa yesterday at the launch of the Iceland Tourism Investment Conference and Exhibition. Bjarnólfur Lárusson, customer relations manager in the Corporate Banking Division, and Ingólfur Bender, director of Research, gave the presentation. The full report can be found here.
This is the second time that Íslandsbanki has issued an in-depth report on tourism, one of Iceland’s most important economic sectors. Tourism has grown by leaps and bounds in recent years, and if Íslandsbanki Research’s forecast materialises, there will be about 16 tourists per square metre of land area this year. The tourism sector offers a wide range of challenges and opportunities. Íslandsbanki places strong emphasis on providing information to its clients and encourages its employees to share their knowledge with their customers. We hope the report will prove a useful supplement to the currently existing knowledge in this dynamic industry.