February is Íslandsbanki’s Champions Month


During Íslandsbanki’s Champions’ Month, which begins on 1 February, participants can challenge themselves, set targets, and get expert assistance in meeting them.

A well known phenomenon, Champions’ Month was first held in 2008, with a grand total of two participants. Þorsteinn Kári Jónsson and Magnús Berg Magnússon were students in Copenhagen when they decided to take a month and focus on doing something constructive for themselves. The concept grew more popular, and by 2014 participants numbered in the thousands. By the time the two originators had completed their studies and entered the employment market, they had less and less time to manage Champions’ Month, and in 2015 and 2016 it looked as though the endeavour would be discontinued.

But Íslandsbanki has now taken the baton, and on 1 February 2017 the fun begins again with Íslandsbanki’s Champions’ Month. Champions’ Month is open to all. Each participant sets a personal goal, challenges him- or herself to reach it, and tries to be his or her own best possible self. The targets can be large or small. They can centre on diet and nutrition, exercise, saving, visits to friends or relatives, reading, sleep … the possibilities are endless.

“The concept of Champions’ Month fits very well with Íslandsbanki’s core values and the impact the Bank wants to have on the community. Champions’ Month is a fantastic initiative started by two university students, and it is an honour for us to continue with the project. It will be exciting to keep abreast of our fellow Icelanders as they realise their ambitions,” says Guðmundur Arnar Guðmundsson, Íslandsbanki's marketing director.

“It helps people to know that thousands of others are working towards their own goals at the same time, and somehow we encourage each other by doing so. I urge everyone to participate in Íslandsbanki’s Champions’ Month and become the best they can be,” says Pálmar Ragnarsson, who is directing the campaign this year.

Participation is open to all. Studies show that it takes a month to adjust to new habits; therefore, taking part in Champions’ Month is an ideal way to make progress. The only requirement is that participants register on the website www.meistaramanudur.is. It is also possible to fill out online or print out a calendar, making it easy to record and keep track of goals. Íslandsbanki and the campaign director, Pálmar Ragnarsson, will assist you in every way possible.

In order to keep up to date on what is happening and take full advantage of this assistance, it is a good idea to like and follow the Champions’ Month Facebook page and watch the weekly television programmes broadcast on Channel 2’s open programming each Wednesday evening at 19:25 hrs. 

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