Ten tourism-related business ideas selected for participation in Startup Tourism


Ten business ideas have been selected for participation in a ten-week business accelerator beginning of 16 February. The project is tailor-made to the needs of new tourism companies. It is intended to provide them with professional grounding and to accelerate their progress on the path from the birth of a business idea to the blossoming of a company.

  • Startup Tourism is a ten-week business accelerator for new ideas and companies in the tourism sector
  • It will begin on 16 February and is the second business accelerator held to date.
  • Ten teams selected from a total of 94 applicants will receive assistance and support over a ten-week period.
  • Startup Tourism is a collaborative project sponsored by Icelandic Startups, Bláa Lónið, Íslandsbanki, Isavia, Vodafone, and the Icelandic Tourism Cluster Initiative.

A total of 94 business ideas were submitted to Startup Tourism this year. Ten growth companies have been selected to participate in the accelerator, which begins on 16 February. Over a period of ten weeks, leaders of the participant companies will have the opportunity to develop their business ideas further under the mentorship of experienced entrepreneurs, investors, key agents in the tourism sector, and other experts, free of charge. 

A request was made for solutions that could expand recreational opportunities in tourism in Iceland, strengthen the sector’s infrastructure, and promote the distribution of tourists around the entire country, year-round. 

Sponsors of Startup Tourism are Bláa Lónið, Íslandsbanki, Isavia, and Vodafone. The project is overseen by Icelandic Startups, in collaboration with the Icelandic Tourism Cluster Initiative.

The following business ideas were selected for participation in Startup Tourism in 2017:

  1. Aurora Arctic Travel
    An artistic indoor Northern Lights exhibition
  2. Deaf Iceland 
    Tailor-made service and entertainment for tourists, in sign language
  3. Ferðasjáin
    A search engine that finds dream trips, based on preferences and special needs
  4. Hælið, safn tilfinninganna
    A centre focusing on the history of tuberculosis at Kristnes in Eyjafjörður
  5. IceYoga
    A yoga adventure travelling around Iceland
  6. Laugarvatnshellar 
    Live insight into man-made caves that once served as homes
  7. Regnbogasafnið í Reykjavík
    A unique experience of light and colour, on the borderline between art and science
  8. Sigló Ski Lodge
    Destination and centre for nature lovers in North Iceland
  9. Sólvangur Horse Center
    Unique and diverse experience at a genuine Icelandic horse ranch
  10. SWAGL
    An app providing access to personalised service that facilitates shopping in a foreign country


Image gallery

Older news

Íslandsbanki issues EUR 300m bond and announces partial buyback of its 2020 EUR 500m bond

04.04.2019 - IR Releases
Íslandsbanki has today issued a EUR 300m 1.125% fixed rate senior unsecured bond for 3 years, at a spread of 130 basis points over mid-swaps.More

Annual General Meeting 2019 - agenda, candidates and proposals

The Annual General Meeting of Íslandsbanki hf. will be held on March 21, 2019 at the Bank's headquarters, Hagasmári 3, 201 Kópavogur at 15:00.More

Publication of 2018 Annual Report and Pillar 3 Report

13.02.2019 - IR Releases
Íslandsbanki has published an Annual Report and Pillar 3 Report for 2018. More

Annual Results 2018

13.02.2019 - IR Releases
The Bank and Íslandssjóðir turned in a good operating performance during the year, with a consolidated profit of ISK 10.6bn, while operational...More

Publication of 2018 year-end results

30.01.2019 - IR Releases
Close of business Wednesday, 13 February 2019More

Íslandsbanki to terminate credit rating contract with Fitch Ratings

30.01.2019 - IR Releases
Íslandsbanki informs that following expiration and by agreement of parties, the credit rating service contract between Fitch Ratings and Íslandsbanki...More

Ásmundur Tryggvason to direct Corporate and Investment Banking

Ásmundur Tryggvason has been engaged as director of Corporate and Investment Banking at Íslandsbanki. He replaces Vilhelm Már Þorsteinsson, who will...More