My Challenge wins ÁRA prize
The My Challenge campaign received an award in the ÁRA category at the Icelandic Marketing Association’s ÍMARK Day today. The prize is awarded to the advertising campaign deemed to have achieved outstanding results.
My Challenge began with an “advertisement” of a commemorative concert in honour of Valdimar. That advertisement was the beginning of the campaign, which followed Valdimar through his preparation for the Íslandsbanki Reykjavík Marathon.
We at Íslandsbanki are extremely proud of the campaign and would like to congratulate advertising agency ENNEMM and Valdimar on the award.